In 2023, I had the privilege of working in collaboration with Gografik.se on the redesign and development of the Sellmans Men’swear website. Sellmans, a well-established name in high-quality menswear since 1960, has upheld its core motto, “Good service at reasonable prices in a pleasant environment,” through the years. Under the leadership of Hugo Gustafson’s son, Pierre, and his wife, Pernilla, the business continues to thrive with a commitment to tailored perfection and accessible shopping.

The website project aimed to translate Sellmans’ rich heritage into a digital experience that would resonate with its loyal customer base and attract new patrons.