Sellmans

Project Overview

In 2023, I had the privilege of working in collaboration with Gografik.se on the redesign and development of the Sellmans Men’swear website. Sellmans, a well-established name in high-quality menswear since 1960, has upheld its core motto, “Good service at reasonable prices in a pleasant environment,” through the years. Under the leadership of Hugo Gustafson’s son, Pierre, and his wife, Pernilla, the business continues to thrive with a commitment to tailored perfection and accessible shopping.

The website project aimed to translate Sellmans’ rich heritage into a digital experience that would resonate with its loyal customer base and attract new patrons.

Client:

Sellmans

Year:

2023

Role:

Web Designer, WordPress Developer

Challenge

The primary challenge for this project was to capture the essence of Sellmans’ decades-long tradition of exceptional service and quality in a digital format. It was crucial to create a website that reflected the brand’s timeless values while providing a modern and user-friendly interface for customers. Balancing the traditional with the contemporary and ensuring that the website represented the essence of Sellmans’ “pleasant environment” in an online setting was a significant challenge.

Results

The Sellmans Men’swear website is a testament to the seamless collaboration between web design and development in collaboration with the Gografik agency. It effectively encapsulates the brand’s timeless values and commitment to service and quality, creating a digital environment that welcomes and serves its customers with the same level of excellence they’ve come to expect for over six decades.

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